Where You Need to be Selling Online as a Boutique Owner

Thinking of expanding your boutique’s sales channels but not sure where to start? In this episode, we break down the pros, cons, and best use cases of selling on Amazon, Shopify, TikTok Shop, and Etsy—so you can make the smartest decision for your business.

Whether you're a seasoned boutique owner or just getting started in retail, we walk you through how each platform works, what kind of products sell best, and what kind of boutique owner each one is really built for.

👉 You'll learn:

• Which platform gives you full brand control vs. instant traffic
• Where to sell viral products vs. evergreen styles
• What fees to expect (and how they impact your margins)
• Which channel is best for building customer loyalty vs. high-volume selling
• How to combine platforms for a multi-channel strategy that actually works

This is the ultimate guide for boutique owners who want to expand sales without burning out or wasting money on the wrong platforms.

Perfect for:

• E-commerce boutique owners
• Handmade & small batch fashion brands
• Retailers ready to diversify
• Fashion entrepreneurs building for long-term success

Hit play and let’s figure out the best sales channel for your boutique’s next chapter.

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Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers
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