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Behind Brand Lines
Brought to you by GRACE+EMMA® and Adeel Mitha
Behind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space.
Follow Adeel on Instagram: https://instagram.com/making.adeel
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Join the GRACE+EMMA Retailers Group: https://www.facebook.com/groups/graceandemmawholesale
Behind Brand Lines
Jeaneane Pennell on Her Why, Her Business, and Her Faith over Fear
Summary
In this conversation, Jeaneane Pennell shares her inspiring journey of founding Drop the Walls Boutique, a business that emerged from her struggles with mental health and a desire to empower women. She discusses the significance of her brand's name, her approach to building a loyal customer base, and the importance of authenticity in her interactions. Jeaneane emphasizes the impact of her boutique on her life and the lives of her customers, highlighting the deeper purpose behind her work beyond just selling clothes. In this conversation, Jeaneane shares her journey as a boutique owner, discussing the importance of finding one's brand identity, transitioning from brick-and-mortar to online sales, and the resilience required to overcome setbacks. She emphasizes the need for balance between business and family life, and reflects on defining moments that have shaped her personal growth. Throughout the discussion, Jeaneane highlights the significance of faith, asking for help, and maintaining a positive mindset in the face of challenges.
Where to Follow Jeaneane
- Instagram: https://www.instagram.com/jeaneanepennell
- Facebook: https://www.facebook.com/jeaneane.pennell
- TikTok: https://www.tiktok.com/@jeaneanepennell
- Shop: www.dropthewalls.com
Takeaways
- Drop the Walls Boutique was born out of personal struggles.
- Jeaneane emphasizes the importance of having a 'why' in business.
- The name 'Drop the Walls' reflects breaking free from limitations.
- Building a loyal following requires authenticity and relatability.
- Jeaneane's boutique serves as a ministry to empower women.
- She believes in the power of community and support.
- Navigating the online boutique landscape requires adaptability.
- Customer interactions can lead to profound impacts on lives.
- Jeaneane values gratitude towards her customers.
- Her brand is defined by authenticity and a commitment to helping others. Finding your brand identity is crucial for success.
- Transitioning from brick-and-mortar to online sales requires adaptability.
- Resilience is key when facing setbacks in business.
- Balancing family and business is essential for personal fulfillment.
- Defining moments can shape your path and drive your motivation.
- Asking for help is a strength, not a weakness.
- Consistency in business efforts leads to growth.
- Setting time limits can enhance productivity.
- Building genuine connections is vital for business success.
- Faith and belief in oneself are foundational for overcoming challenges.
Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers
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Follow Adeel on Instragram: https://instagram.com/making.adeel
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Join our Retailers Group: https://facebook.com/groups/sgwholesale