
Behind Brand Lines
Brought to you by GRACE+EMMA® and Adeel Mitha
Behind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space.
Follow GRACE+EMMA Wholesale on Instagram: https://instagram.com/graceandemma.wholesale
Join the GRACE+EMMA Retailers Group: https://www.facebook.com/groups/graceandemmawholesale
Follow Adeel on Instagram: https://instagram.com/making.adeel
Podcasting since 2024 • 12 episodes
Behind Brand Lines
Latest Episodes
How Boutiques Can Use A.I. to Scale
How Retailers Can Use AI to Make Smarter Buys, Save Time, and Sell More | Behind Boutique LinesIn this episode of Behind Boutique Lines, Chansey and Adeel break down exactly how boutique retailers can use AI tools like...
•
Season 1
•
Episode 11
•
30:52
.png)
How Tariffs will Change the Current Fashion Industry
📦 Description: Tariffs jumped from 10% to 145% almost overnight—then dropped back to 30% after a 90-day pause agreement between the U.S. and China. But what does that actually mean for boutique owners?In this episode, Adeel an...
•
Season 1
•
Episode 10
•
30:32
.png)
How to Make Money Running a Boutique
PODCAST EPISODE: How to Apply Profit First to Your Boutique Business (Without Losing Your Mind or Your Margin)Running a boutique can feel like a constant juggling act—between buying inventory, marketing, paying yourself, and someh...
•
Season 1
•
Episode 9
•
18:40

Where You Need to be Selling Online as a Boutique Owner
Thinking of expanding your boutique’s sales channels but not sure where to start? In this episode, we break down the pros, cons, and best use cases of selling on Amazon, Shopify, TikTok Shop, and Etsy—so you can make the smartest ...
•
Episode 8
•
28:27

Boutique Buying Like a Pro – The 80/20 Rule, Smart Inventory Moves & Vendor Relationships
Want to stop guessing and start buying smarter for your boutique? In this episode of Behind Boutique Lines, we’re diving into proven inventory strategies that will help you maximize profits, minimize risk, and keep your customers comin...
•
Episode 7
•
18:11
