Behind Brand Lines
Brought to you by GRACE+EMMA® Wholesale
Behind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space.
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Podcasting since 2024 • 9 episodes
Behind Brand Lines
Latest Episodes
Where You Need to be Selling Online as a Boutique Owner
Thinking of expanding your boutique’s sales channels but not sure where to start? In this episode, we break down the pros, cons, and best use cases of selling on Amazon, Shopify, TikTok Shop, and Etsy—so you can make the smartest ...
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Episode 8
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28:27
Boutique Buying Like a Pro – The 80/20 Rule, Smart Inventory Moves & Vendor Relationships
Want to stop guessing and start buying smarter for your boutique? In this episode of Behind Boutique Lines, we’re diving into proven inventory strategies that will help you maximize profits, minimize risk, and keep your customers comin...
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Episode 7
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18:11
FIVE Predictions for Boutique Owners based on how 2025 Started
Adeel gives his 5 predictions for boutique owners after the first round of trade shows for the year.
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Episode 6
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13:24
Spring/Summer 2025 Trend Predictions: What Boutiques Need to Know
Get ahead of the fashion curve with this trend-packed episode of Behind Brand Lines! Hosts Adeel, Haley, and Chansey dive into the must-know styles, colors, patterns, fabrics, and silhouettes that will define Spring/Summer 2025. From t...
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Episode 5
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18:57
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9 Lessons from a Boutique Owner Who Closed Up Shop
In this heartfelt episode of Behind Brand Lines, Adeel, Haley, and Chansey tackle the tough but valuable lessons that come from closing a boutique. Inspired by the experiences of a boutique owner who shared her nine hard-earned insight...
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Episode 4
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17:27
